Post by account_disabled on Dec 9, 2023 1:27:47 GMT -6
Apple has decided to radically protect the privacy of its customers on mobile devices, such as iPad and iPhone, giving them the ability to block the sharing of personal data that is shared between applications and between applications and websites . In other words, an iOS 14 user who has decided to " opt out " will not be tracked in his navigation , for example from Facebook to a website or from Facebook to another application. This has a first important consequence: Facebook ADS will not be able to know iOS 14 users who have carried out a certain action on a website equipped with the Facebook Pixel.
Technically, it is a small change, but it has enormous consequences in the advertising dynamics based on algorithms, such as that of Facebook ADS, which in fact is partially rendered incapable of knowing and "chasing" the users most targeted Country Email List with respect to the objectives set by the advertiser. It is estimated that this change could compromise, on average, 10% of the data used by Facebook's algorithm to identify its target, but the figures can vary considerably from sector to sector, becoming more consistent for more expensive products and services, where Apple users tend to be concentrated. Facebook ADS will not be able to know iOS 14 users who have carried out a specific action on a website equipped with the Facebook Pixel.
This decision, probably also linked to the lower accuracy imposed in the definition of the audience (the "barometer" symbol on the right in the adset management will be replaced by a much less precise indicator), clearly indicates that we must rely more and more on algorithmic learning and not fear even strong expansions of our audiences. In short: the time has come to entrust a large part of our work to robots.
Technically, it is a small change, but it has enormous consequences in the advertising dynamics based on algorithms, such as that of Facebook ADS, which in fact is partially rendered incapable of knowing and "chasing" the users most targeted Country Email List with respect to the objectives set by the advertiser. It is estimated that this change could compromise, on average, 10% of the data used by Facebook's algorithm to identify its target, but the figures can vary considerably from sector to sector, becoming more consistent for more expensive products and services, where Apple users tend to be concentrated. Facebook ADS will not be able to know iOS 14 users who have carried out a specific action on a website equipped with the Facebook Pixel.
This decision, probably also linked to the lower accuracy imposed in the definition of the audience (the "barometer" symbol on the right in the adset management will be replaced by a much less precise indicator), clearly indicates that we must rely more and more on algorithmic learning and not fear even strong expansions of our audiences. In short: the time has come to entrust a large part of our work to robots.