Post by account_disabled on Dec 9, 2023 1:26:58 GMT -6
Home / Blog / Facebook ADS: all the news you need to know to plan your 2022 digital business strategy Oct 20 2021 Index iOS14 and Facebook ADS Attribution window: from 28 days to "only" 7 days Other disappearances: Facebook Analytics, Attribution, Audience Insights. How to “save yourself” from this little apocalypse or “Cookiegeddon”? 2021 was a very important year for Facebook ADS: we have witnessed changes that require us to rethink tactics and strategies for advertising on all platforms in the Facebook ecosystem, but also beyond.
The changes taking place are not temporary and do not affect secondary aspects of online marketing, because, in practice, they concern the privacy of online users, the processing of data and involve a progressive disappearance of the Buy Bulk SMS Service tools we were used to for analyzing and optimize our performance. A small observation concerns 2020, a year that will remain in everyone's memory and which saw, at least in our country, a great development of online services and a turning point in the digitalisation of public and private life: many companies, still reluctant to use of the social media and the web, have invested in online advertising, managing to offset losses and perhaps even grow, thanks to an initial decrease in competition from large investors (remember a strong decrease in costs per 1,000 impressions) and to the emergence of new needs.
Among the elements that have always brought good results to investments in online advertising (and in particular in 2020), in addition to the competence and organization of all the actors involved in sponsorship activities, we must take into account the access to user data which has been partially but irremediably compromised starting from the first half of 2021. Let's see what happened and how to continue to ensure tangible results even after the small apocalypse of the last few months, without forgetting that it is not only Facebook ADS that be changed, but an entire world, with all that this entails in terms of new problems to solve and new opportunities.
The changes taking place are not temporary and do not affect secondary aspects of online marketing, because, in practice, they concern the privacy of online users, the processing of data and involve a progressive disappearance of the Buy Bulk SMS Service tools we were used to for analyzing and optimize our performance. A small observation concerns 2020, a year that will remain in everyone's memory and which saw, at least in our country, a great development of online services and a turning point in the digitalisation of public and private life: many companies, still reluctant to use of the social media and the web, have invested in online advertising, managing to offset losses and perhaps even grow, thanks to an initial decrease in competition from large investors (remember a strong decrease in costs per 1,000 impressions) and to the emergence of new needs.
Among the elements that have always brought good results to investments in online advertising (and in particular in 2020), in addition to the competence and organization of all the actors involved in sponsorship activities, we must take into account the access to user data which has been partially but irremediably compromised starting from the first half of 2021. Let's see what happened and how to continue to ensure tangible results even after the small apocalypse of the last few months, without forgetting that it is not only Facebook ADS that be changed, but an entire world, with all that this entails in terms of new problems to solve and new opportunities.