Post by farjana27 on Dec 5, 2023 4:02:48 GMT -6
It’s a bummer that your company’s service or product didn’t live up to expectations, whether it was shipping delays, setup frustrations, or a mistake. But responding to negative feedback (the right way) has great value. The customers who take the time to reach out about their frustrations care enough to do so, which means they’re still invested. Even more importantly, you still have the chance to change their feelings about your brand. That’s what Jay Baer argues in his book Hug Your Haters, and he walks through how to increase customer engagement and retention with the right thoughtful responses to negative feedback.
And even if you miss your chance with this customer, your response isn’t wasted. 97% of customers who read reviews online also read responses from businesses. 5. Highlight customer stories Shouting out your customers is a Special Data great way to boost engagement and encourage your customers to keep sharing. Social media is a perfect channel for this. When your company is mentioned, make it a priority to engage with comments or reshare posts. Not only does this engage customers, but it’s a staple social media marketing strategy. customer engagement strategy example—hire women campaign by PWRFWD Great example from PWRFWD.
Keeping an eye on your tagged posts or even creating a brand hashtag could be useful for sourcing these stories from your engaged customers. Highlighting customer stories also includes more traditional customer stories. SendGrid, for example, features customer success stories on its website, with logos on its “Why SendGrid?” page and case studies devoted to each company’s wins, too. customer engagement strategy example: sendgrid case studies This is good for marketing messaging for SendGrid, but it’s also good for the customers—a link from a high-authority website, a shout-out of its email marketing success, and a nice signal of trust and authority (EAT!) to potential customers.
And even if you miss your chance with this customer, your response isn’t wasted. 97% of customers who read reviews online also read responses from businesses. 5. Highlight customer stories Shouting out your customers is a Special Data great way to boost engagement and encourage your customers to keep sharing. Social media is a perfect channel for this. When your company is mentioned, make it a priority to engage with comments or reshare posts. Not only does this engage customers, but it’s a staple social media marketing strategy. customer engagement strategy example—hire women campaign by PWRFWD Great example from PWRFWD.
Keeping an eye on your tagged posts or even creating a brand hashtag could be useful for sourcing these stories from your engaged customers. Highlighting customer stories also includes more traditional customer stories. SendGrid, for example, features customer success stories on its website, with logos on its “Why SendGrid?” page and case studies devoted to each company’s wins, too. customer engagement strategy example: sendgrid case studies This is good for marketing messaging for SendGrid, but it’s also good for the customers—a link from a high-authority website, a shout-out of its email marketing success, and a nice signal of trust and authority (EAT!) to potential customers.