Post by farjana27 on Dec 5, 2023 4:02:18 GMT -6
Starting a loyalty program is the best way to do this. The first step in setting up a loyalty program that increases customer engagement is to figure out what your customers would value most from you. Discounts or credits are expected, but you want to make sure that you’re offering these valued customers more benefits and a good experience. For instance, Shopify found that ecommerce customers want early access to sales promotions and new products as a part of their loyalty programs. loyalty benefits of a good customer engagement strategy Image source If you’re worried how the offers, discounts, and free shipping involved in a loyalty program might impact your bottom line, be sure to take into account the positive impacts of setting this up, too.
HubSpot found that more than half of people will spend more in order to maximize their loyalty benefits. customer engagement strategy: loyalty program survey results Image source 3. State your company values Customers increasingly Email List want to work with companies whose values align with their own, and one genuine, meaningful way to increase your customer engagement is to share your company core values. This could be working your values into your mission or business model, or it could be taking a stance on a specific issue with an event, ad campaign, or even a product. Nike’s Colin Kapernick ads are a great example of this. An athlete’s right to political expression is related to Nike’s brand, so it’s a natural way for the company to take a stance.
customer engagement strategy example: nike branding Ben & Jerry’s Pecan Resist ice cream flavor is another great example—and the cause has little to do with ice cream or the Vermont-based brand. The company launched this politically charged flavor in 2018 and shared an explanation so that there was no question about its message: to stand with people fighting for LGBTQ+ rights, climate change action, immigrant rights, and more against Trump. customer engagement strategy example: ben and jerrys 4. Respond to customer feedback No one likes negative feedback and complaints.
HubSpot found that more than half of people will spend more in order to maximize their loyalty benefits. customer engagement strategy: loyalty program survey results Image source 3. State your company values Customers increasingly Email List want to work with companies whose values align with their own, and one genuine, meaningful way to increase your customer engagement is to share your company core values. This could be working your values into your mission or business model, or it could be taking a stance on a specific issue with an event, ad campaign, or even a product. Nike’s Colin Kapernick ads are a great example of this. An athlete’s right to political expression is related to Nike’s brand, so it’s a natural way for the company to take a stance.
customer engagement strategy example: nike branding Ben & Jerry’s Pecan Resist ice cream flavor is another great example—and the cause has little to do with ice cream or the Vermont-based brand. The company launched this politically charged flavor in 2018 and shared an explanation so that there was no question about its message: to stand with people fighting for LGBTQ+ rights, climate change action, immigrant rights, and more against Trump. customer engagement strategy example: ben and jerrys 4. Respond to customer feedback No one likes negative feedback and complaints.