Post by farjana27 on Dec 5, 2023 4:01:33 GMT -6
But first, let’s make sure we’re clear on what customer engagement is and what it isn’t. Customer engagement vs. customer experience Be careful not to mistake customer experience for customer engagement. Customer experience is your customer’s response to the process of purchasing from your brand. This is a part of customer engagement. You want to make sure your customers have a good experience during conversion—whether that’s Instagram checkout for your ecommerce brand or scheduling an appointment for a local service like plumbing or lawn care.
But customer engagement includes more than your customer’s responses to these actions. Instead, it encompasses the ongoing interactions across all platforms, including customer experience. It’s when you’ve Whatsapp Number nailed both customer engagement and customer experience that you get satisfied, loyal customers—and now let’s cover why those are crucial for your business. customer engagement vs experience vs satisfaction Image source Why is customer engagement important? Customer engagement is so important for three key reasons. It: Encourages repeat purchases. Inspires brand advocates.
Meets your customer’s expectations. Helps you collect customer insights Customer engagement is important, firstly, for encouraging repeat purchases. The cost of acquiring a new customer is way higher than the cost of converting a returning customer. Like 5-25x more expensive, depending on your business. That’s a significant difference. These repeat customers are more valuable to your business than just their purchases and upsells. When your satisfied customers are engaged with your brand, they’re more likely to refer your business to people in their network.
But customer engagement includes more than your customer’s responses to these actions. Instead, it encompasses the ongoing interactions across all platforms, including customer experience. It’s when you’ve Whatsapp Number nailed both customer engagement and customer experience that you get satisfied, loyal customers—and now let’s cover why those are crucial for your business. customer engagement vs experience vs satisfaction Image source Why is customer engagement important? Customer engagement is so important for three key reasons. It: Encourages repeat purchases. Inspires brand advocates.
Meets your customer’s expectations. Helps you collect customer insights Customer engagement is important, firstly, for encouraging repeat purchases. The cost of acquiring a new customer is way higher than the cost of converting a returning customer. Like 5-25x more expensive, depending on your business. That’s a significant difference. These repeat customers are more valuable to your business than just their purchases and upsells. When your satisfied customers are engaged with your brand, they’re more likely to refer your business to people in their network.